The Artist Behind ‘Brows by Amna’
Amna is a New York State licensed esthetician and owner of Brows by Amna. She has been working in the esthetics industry since 2003. With an experience of over 30 years, Amna is an expert artist in eyebrow threading, eyebrow lamination, keratin eyelash lifts, and microbladed eyebrows. She has helped thousands of clients achieve their desired results and truly understands the power of an eyebrow & and natural lashes.
Amna devotes ample time to her clients, ensuring they not only look their best but also feel their best. Her dedication is evident through her satisfied clientele, which extends from the five NYC boroughs to the tri-state area. She constantly advances her skills by obtaining certifications i.e., Kelly Baker Brows®, Xtreme Lash™, and Elleebana® Lash Lift.
Amna is also a certified InLei® Master Trainer. She offers certified training courses in Lash Lift with Filler, and Brow Bomber Lamination, helping and instructing those with a passion for excelling in the beauty industry.
Amna’s passion for enhancing natural beauty led her to successfully launch her own line of beauty products, including ‘Lavish Lash and Brow Serum’, ‘Brow Pencils’, ‘Rose Gold Facial Oil’, and ‘Organic Rosewater’.
Her exceptional work has been recognized and published in various magazines like Bella Magazine®, Style Cruze™, Lazin Magazine, Moevir® Magazine, MALVIE French Magazine, VIGOUR Magazine, and MARIKA Magazine. Notably, Amna's talent as a makeup artist was showcased in NYFW22.
Our Values
Our key offerings
Our offerings are eyebrow shaping through threading and eyebrow shape enhancement through eyebrow tinting. Additionally, we are highly successful with our Lash Lift, brow Lamination, henna brow, and microblading offerings. What really appeals to the customers is accessibility to the location, flexibility in scheduling, highly inviting demeanor of the staff, familial treatment by the owner, use of natural, approved, and safe products, and the well-being of our clients.
Our intended position in the market and in the hearts and minds of key customers
We always want to be regarded as the a service operation that improves the lives of people and positively impact the community with our activities. Our objective is to cultivate a close relationship with our clients so that we can not only understand their needs but also continue to address them in a high quality manner.
Our distinctive way is how we communicate and express ourselves and makes it possible to recognize us at a distance!
We are about nurturing a loyalty and satisfaction-based relationship with our clients. We want to make them feel special and good about their beauty initiatives and health choices. The most distinctive aspect of our operation includes an honest evaluation of what a client can expect from our services. Even if it means missing a sale.
Our core values!
We offer honest beauty enhancement services that avoid artificial harsh chemicals and that can affordably be integrated with scheduled beauty routine, all while establishing a caring relationship with our clients to the point where we regard them as family.
Qualities forming our business character?
The elements of care, compassion, and understanding client needs over several dimensions characterize our business character. We are cooperative with our competitors and respectful of the business community.
Our inspirition
The possibility of offering value and quality to our existing and potential clients drives us to push forward in our mission. We find meaning in our existence through this purpose and social responsibility.
Our work culture
We maintain a friendly, but professional environment for our employees and clients. We greet you upon arrival and consult with you until you are fully satisfied and until we completely understand your beauty needs. We are also respectful of your time as soon as we feel that you are not in the mood to chit-chat and that you have other pressing demands on your time. So we promptly offer you the chair and get working right away.
What are we particularly good at, and what makes us better than the competition?
We believe that profits are a side-effect of offering quality services at reasonable prices and superior customer service. It is not our primary objective to exist for the purpose of making a profit especially at the expense of quality sacrifices and non-natural sub-standard treatments which erode client loyalty in the long run. So, it is possible that our price points are slightly higher than the competition, but the value proposition we offer is exponentially better than the overall competition.
The nature of our relationships with key customers?
Our key customers are our friends and a great many of them are like family to us. They show us support for our new initiatives and offer critique where needed. We actively solicit and highly value their feedback when it comes to improving our services.